How the jewelry catalog and production model are formed
This page explains how the Zevira catalog is actually formed. We believe it is important to explain the origin of jewelry clearly and honestly, without romanticization, invented legends, or marketing clichés. Zevira does not sell myths and does not replace real production processes with appealing wording.
Zevira is an independent jewelry brand operating online. We consciously use a mixed catalog formation model because we consider it the most honest and sustainable approach. Some pieces are produced by us directly or with a high level of manual involvement, while others are selected and distributed from verified production partners.
We do not limit the brand exclusively to in house production and do not consider it the only valid path. The modern jewelry market is more complex, and we believe it is reasonable to use the best available solutions when they meet our requirements for quality, construction, and aesthetics.
In both cases, whether a piece is produced within Zevira or selected from an external manufacturer, full responsibility for the product lies with the Zevira brand. We do not shift responsibility to suppliers and do not remove obligations toward the customer.
The Zevira catalog is formed gradually and without artificial expansion. We do not pursue quantity for the sake of assortment. Each piece is added only after evaluation, selection, and a conscious decision that we are ready to take full responsibility for it.
Zevira uses a mixed production model that combines own production with curated selection from verified suppliers. We consider this approach an honest reflection of reality and see no reason to hide it behind generic terms.
Own production is used for pieces with complex construction, non standard forms, or higher requirements for detail. In such cases, manual or semi automated work is applied with mandatory final finishing.
At the same time, Zevira acts as a curator and selector. We analyze offers from external manufacturers and workshops and select only those pieces that meet our standards. Selection is based on construction, execution quality, materials, and result stability.
Distribution within Zevira does not mean resale without control. Every piece received from an external partner goes through the same inspection and selection process as our own production. There is no difference in requirements.
We deliberately avoid the mass marketplace model. The Zevira catalog is not built on maximum coverage but as a coherent collection for which the brand is ready to take responsibility for every element.
Every piece, regardless of origin, undergoes visual and technical inspection before being added to the catalog and before shipment. Geometry, symmetry, soldering quality, joints, clasps, and moving elements are checked.
Coating thickness and uniformity, polishing quality, and edge finishing are controlled. Jewelry must not have burrs, sharp edges, or cause discomfort during wear.
Wearing comfort is a mandatory criterion. We evaluate balance, weight, movement behavior, and real world usability, not only appearance.
Individual characteristics related to manual work or small series are acceptable, but manufacturing defects are not. Each piece is evaluated as a whole and must match the visual language and philosophy of Zevira.
Responsibility for product quality always lies with the Zevira brand, regardless of whether the piece was produced internally or selected from an external partner.
Zevira does not claim that all jewelry is handmade and does not use the term handmade as a universal justification. We consider this an oversimplification and distortion of reality.
We openly communicate the mixed model. Production in China is not hidden by wording. Production in Europe is not treated as a goal in itself or an automatic quality guarantee.
We do not create legends to justify pricing and do not replace facts with mythology. What matters is explaining how and why a piece became part of the catalog.
In the context of Zevira, crafted means conscious selection, control, and responsibility. The brand answers for the result, not for an attractive story around it.
Zevira’s production model combines own production with responsible distribution. In both cases, the brand fully takes responsibility for the quality, construction, and selection of the jewelry presented in the catalog.