White or Yellow Gold: A Complete Guide from Chemistry to Price Tiers

White or Yellow Gold: The Complete Guide from Chemistry to Price
The Question 90% of Jewelry Buyers Ask
You're standing in front of a jewelry display. Before you are three identical rings: yellow, white, and rose gold. All 14K, all the same weight, identical design. But the prices differ. And the question hits you: which gold is better - white or yellow?
This isn't just about taste. Behind this choice lies chemistry, physics, practicality, allergies, durability, and of course, money. One choice could save you 30% of your budget. Another could prevent allergic reactions. A third might last twice as long.
In this comprehensive guide, we'll break down each type of gold to its molecular level. We'll discover which gold is more expensive - white or yellow. We'll understand why rose gold is more durable than white. And most importantly - we'll determine which metal is right for you.
The Chemistry of Gold: Why It Comes in Different Colors
Pure Gold - Always Yellow
Let's start with basics. The chemical element gold (Au, atomic number 79) in its pure form is always bright yellow. This is a physical property related to atomic structure.
Why gold is yellow: Electrons in gold atoms absorb blue light from the visible spectrum and reflect yellow and red. This is called the "relativistic effect" - a quantum physics phenomenon.
24K gold (99.9% pure gold):
- Bright yellow color
- Very soft (easily bent)
- Scratches from minimal contact
- Not used in jewelry in pure form
The problem with pure gold: Too soft for everyday wear. A 24K ring would deform from a simple handshake. That's why jewelers create alloys.
How Colored Gold Is Made: The Science of Alloys
To make gold stronger and change its color, other metals are added. These are called "alloy metals" or "ligature."
Basic principle: Karat indicates pure gold content. 14K = 58.5% gold + 41.5% other metals. 18K = 75% gold + 25% other metals.
What determines color: The color of the alloy depends on which metals and in what proportions are added to gold.
Yellow Gold: The Classic
Composition of 14K yellow gold:
- 58.5% pure gold
- 30% silver
- 11.5% copper
Why this combination:
- Silver lightens the alloy (without it, would be reddish)
- Copper adds strength
- Result: warm yellow tone, close to pure gold
Shade variations:
- More silver = lighter (lemon yellow)
- More copper = warmer (reddish yellow)
18K gold (75% gold):
- 75% gold
- 15% silver
- 10% copper
- Color is brighter and richer than 14K
Rose (Pink) Gold: Romance
Composition of 14K rose gold:
- 58.5% pure gold
- 36% copper
- 5.5% silver
Why it's rose: Copper has a reddish tint. More copper = pinker the alloy.
Gradations of rose gold:
- Pink gold: 75% Au + 20% Cu + 5% Ag (soft pink)
- Rose gold: 58.5% Au + 36% Cu + 5.5% Ag (deeper rose)
- Red gold: Very high copper content (popular in Eastern Europe)
Historical note: Rose gold became extremely popular in the Art Deco era (1920s-1930s) and has experienced a major revival since 2010.
White Gold: Modernity
Composition of 14K white gold (nickel alloy):
- 58.5% pure gold
- 30% nickel
- 11.5% copper and zinc
Composition of 14K white gold (palladium alloy):
- 58.5% pure gold
- 25% palladium
- 16.5% silver
Why it's white:
- Nickel and palladium "bleach" gold's yellow color
- Results in silvery-white tone
Rhodium plating: Even after bleaching, white gold has a slight yellowish tint. So jewelers apply a thin layer of rhodium (a platinum group metal) - 0.1-0.2 microns.
Rhodium:
- Bright white color
- Very hard
- Doesn't oxidize
The rhodium problem: The plating wears off in 1-3 years. Needs re-plating (rhodium plating costs moderately, typically less than a basic jewelry cleaning service).
Price Comparison: Which Gold Is More Expensive
Now to the main question: which gold is more expensive - white, yellow, or rose?
Price Per Gram Comparison
14K (58.5% gold):
- Yellow gold: Baseline price
- Rose gold: 5-10% cheaper than yellow
- White gold (nickel): Similar to yellow
- White gold (palladium): 15-25% more expensive than yellow
18K (75% gold):
- Yellow gold: Baseline price (higher than 14K)
- Rose gold: 5-10% cheaper than yellow
- White gold (palladium): 20-30% more expensive than yellow
Why White Gold Costs More Than Yellow
Reason 1: Expensive alloy metals
- Palladium (in palladium white gold): Premium precious metal
- Silver (in yellow gold): Common metal
- Copper (in rose gold): Inexpensive base metal
Palladium is 50-80 times more expensive than silver!
Reason 2: Production complexity White gold is harder to alloy. Melting temperature is higher, process takes longer.
Reason 3: Rhodium plating Additional operation that adds cost to the piece.
Why Rose Gold Is Cheaper Than Yellow
Copper is 140 times cheaper than silver. That's why rose gold is 5-10% less expensive than yellow.
Real Price Comparisons for Finished Pieces
Wedding band (4mm width, 3g, 14K):
- Rose gold: Least expensive
- Yellow gold: Mid-range
- White gold (nickel): Similar to yellow
- White gold (palladium): 20-30% more than rose
Engagement ring with 0.5ct diamond (2.5g metal): The metal price difference is relatively small compared to the diamond cost, but:
- Rose gold setting: Most affordable
- Yellow gold setting: Mid-range
- White gold setting: Premium price
Which Gold Is More Valuable: White or Yellow?
On the global market: All karat golds are valued equally. 1 gram of pure gold (24K) is worth the same regardless of which colored gold it came from.
When selling: Buyers pay for pure gold content. Color doesn't matter:
- 14K: Same price per gram (any color)
- 18K: Same price per gram (any color)
What's more valuable - white or yellow gold when buying: White costs more to purchase, but sells for the same price. The premium for white gold is for the alloy (palladium) and labor, which is lost when selling.
Verdict: Which Gold Costs More
When buying new jewelry: White (palladium) > White (nickel) ā„ Yellow > Rose
When selling/trading in: All equal (only pure gold content matters)
Conclusion: White gold is 15-30% more expensive than yellow when purchasing new, but not more valuable when reselling.
Durability and Longevity: 14K White or Yellow Gold?
What's more practical for everyday wear?
Hardness on Mohs Scale
Scratch resistance:
- Rose gold 14K: 3.5-4.0
- Yellow gold 14K: 3.0-3.5
- White gold 14K (nickel): 3.5-4.0
- White gold 14K (palladium): 3.0-3.5
Rhodium plating on white gold: 6.0-6.5 (very hard)
What this means:
- Rose and white (nickel) are hardest
- Yellow and white (palladium) are softer
- But rhodium plating makes white gold most scratch-resistant (until it wears off)
Real-World Wear Test - 5 Years Active Use
Rose gold:
- Scratches: Noticeable but not critical
- Weight loss: Minimal
- Deformation: Very rare
- Rating: 9/10
Yellow gold:
- Scratches: More visible than rose
- Weight loss: Small
- Deformation: Occasional (if ring is thin)
- Rating: 7/10
White gold with rhodium:
- Scratches (first 1-2 years): Almost none (rhodium protects)
- Scratches (after 2 years): Rhodium worn off, scratches like yellow
- Rhodium plating: Needs renewal every 1-3 years
- Rating: 6/10 (due to maintenance needs)
Best Metal for Different Purposes
Wedding band (worn for life without removing):
- Best: Rose gold 14K
- Why: Most durable, no maintenance needed, color doesn't change
Engagement ring (with stones):
- Best: White gold 18K or platinum
- Why: White metal enhances diamonds, high durability
Chain:
- Best: Rose gold 14K
- Why: Links rub against each other, rose most wear-resistant
Earrings:
- Any: All options work well
- Why: Minimal wear, choose by aesthetics
Bracelet:
- Best: Rose or yellow 14K
- Why: Constant contact with surfaces, better to avoid rhodium maintenance
Gold Allergies: Facts and Myths
Can You Be Allergic to Gold?
Short answer: No, allergies to pure gold don't exist. Gold is an inert metal.
But: Allergies occur to metals in the alloy.
Nickel - The Main Allergen
The nickel white gold problem:
Nickel is one of the most common metal allergens. 10-20% of the population has nickel sensitivity.
Nickel allergy symptoms:
- Skin redness under the ring
- Itching
- Rash
- Irritation
- In severe cases - blisters
Where nickel is found:
- White gold 14K (cheaper alloys): up to 30% nickel
- Costume jewelry
- Jean buttons
- Watches (cases and bands)
European standard: Since 2001, the EU banned selling jewelry with high nickel content. Many other countries followed suit, though regulations vary.
Which Gold Doesn't Cause Allergies
100% hypoallergenic:
- Rose gold 14K/18K: Copper rarely causes allergies
- Yellow gold 14K/18K: Silver is hypoallergenic
- Palladium-based white gold: Palladium is hypoallergenic
- Platinum: Absolutely hypoallergenic
Conditionally safe:
- White gold with rhodium plating: While rhodium is intact, no nickel contact
Risky:
- Nickel-based white gold 14K without rhodium or with worn rhodium
How to Test for Nickel Allergy
Test:
- Buy inexpensive nickel jewelry
- Wear for 3-7 days
- If irritation appears - you have an allergy
If you have the allergy:
- Avoid nickel white gold
- Choose palladium white gold, yellow, or rose
- When buying white gold, ask: "Is this nickel or palladium alloy?"
Real Story
A client purchased nickel-based 14K white gold from another jeweler. After a week - rash and itching. She came to us upset: "Am I allergic to gold?"
We explained: Not allergic to gold, but to nickel in the alloy. We offered:
- Recast into yellow gold (no additional cost)
- Or exchange for palladium white gold (moderate upcharge)
She chose yellow. A month later she wrote: "Wearing it constantly, no allergies!"
Practicality: White Gold or Yellow - Which Is Better?
Beyond price and allergies, there are practical aspects of daily wear.
Maintenance and Care
Rose gold:
- Cleaning: Wipe with soft cloth
- Polishing: Once every 2-3 years (affordable)
- Special care: None required
- Annual cost: Minimal
Yellow gold:
- Cleaning: Soft cloth or soap water
- Polishing: Once every 2-3 years (affordable)
- Special care: None required
- Annual cost: Minimal
White gold:
- Cleaning: Same as yellow
- Polishing: Once every 2-3 years (affordable)
- Rhodium plating: Every 1-3 years (moderate cost)
- Annual cost: Significantly higher
Over 20 years:
- Rose/yellow: Low cumulative maintenance cost
- White: 3-4x higher maintenance cost
Conclusion: White gold is significantly more expensive to maintain.
Scratch Visibility
Against dark backgrounds (clothing, skin):
- Yellow: Scratches moderately visible
- Rose: Scratches less visible (copper oxidizes, masks them)
- White: Scratches very visible (especially when rhodium wears off)
Against light backgrounds:
- All roughly equal
Polished vs matte finish:
- Polished: Scratches very visible (any color)
- Matte/satin: Scratches barely noticeable
Tip: If you don't want to see scratches - choose matte finish in any color.
Compatibility With Other Jewelry
If you already own jewelry:
Silver, white gold, platinum:
- Best to add: White gold
- Acceptable: Yellow (creates contrast)
- Less ideal: Rose (doesn't match visually)
Yellow gold:
- Best: Yellow
- Acceptable: Rose (warm tones)
- Less ideal: White (cool vs warm clash)
Rose gold:
- Best: Rose or yellow
- Acceptable: White (if you want mixed metals)
Modern trend: Mixed metals are in. You can wear white + yellow together. But better if it's an intentional choice (like a two-tone ring) rather than random combination.
Stone Compatibility
Diamonds (colorless):
- Perfect: White gold, platinum
- Good: Yellow gold (classic)
- Acceptable: Rose gold (vintage)
Colored stones (rubies, sapphires, emeralds):
- Perfect: Yellow gold (contrast)
- Good: White gold (modern)
- Excellent: Rose gold (rubies in rose - stunning combo!)
Pearls:
- Perfect: Yellow or rose gold
- Good: White gold
Logic:
- Cool stones (diamonds, aquamarine) + cool metal (white)
- Warm stones (ruby, garnet, amber) + warm metal (yellow, rose)
For Different Age Groups
18-30 years:
- Popular: White gold (modern, trendy)
- Alternative: Yellow (coming back in fashion)
30-50 years:
- Popular: Yellow and white roughly equal
- Classic: Rose (especially in certain regions)
50+ years:
- Traditional: Yellow gold
- Second choice: Rose gold (nostalgia)
- Less common: White
Logic: Youth follows trends (white has been trendy for 20 years). Older generations stick to classics.
Wedding Bands: White or Yellow Gold?
This is the most popular question: which gold to choose for wedding bands?
Market Statistics (2024)
Wedding band sales by color:
- Yellow gold: 40%
- White gold: 35%
- Rose gold: 20%
- Mixed metals: 5%
Note: These percentages vary significantly by region and culture.
White Gold for Wedding Bands
Pros:
- Modern appearance
- Pairs well with diamonds
- Hasn't gone out of style in 20 years
- Visually similar to platinum (looks premium)
Cons:
- Rhodium plating every 1-3 years (inconvenient for rings you never remove)
- 20-30% more expensive
- When rhodium wears off, yellowish tint shows
- Nickel-based - allergy risk
Best for:
- Young couples (under 30)
- Modern style lovers
- Those willing to have rhodium re-applied every 2 years
- If no nickel allergy (or choose palladium)
Yellow Gold for Wedding Bands
Pros:
- Timeless classic
- No rhodium needed
- Color never changes
- 10-15% cheaper than white
- Hypoallergenic
- Suits any age
Cons:
- May seem "old-fashioned" to some youth
- Scratches slightly easier than rose
Best for:
- Classic style lovers
- Couples 30+ years
- Those who don't want maintenance hassles
- Tradition-minded buyers
Rose Gold for Wedding Bands
Pros:
- Most durable of all
- No maintenance required
- Warm romantic tone
- 20-30% cheaper than white
- Trending in fashion
- Hypoallergenic
Cons:
- Specific color (not everyone's taste)
- Less versatile with other jewelry
- Less traditional in some cultures
Best for:
- Those valuing durability
- Romantic aesthetic fans
- Budget-conscious buyers
- Fashion-forward couples
Mixed Metal Rings
What it is: Rings combining two or three gold colors. Example: yellow base + white inlay.
Pros:
- Unique
- Matches any jewelry
- Fashionable
- Symbolism (two metals = two people)
Cons:
- More expensive (more labor)
- White portion still needs rhodium
- Harder to repair
Best for:
- Those wanting unique pieces
- Couples who can't choose one color
Matching Bands: Same or Different?
Traditional: Matching rings (same color and design).
Modern approach: Can be different. For example:
- His: Rose gold (durable, practical)
- Hers: White gold (elegant, with diamonds)
Pros of different:
- Each chooses what they like
- Considers lifestyle (his active job - rose is tougher)
Cons of different:
- Less symbolic "unity"
- Visually don't show they're a pair
Selection Recommendations
If budget is limited: ā Rose gold 14K (most affordable, practical)
If budget is moderate: ā Yellow gold 14K or 18K (classic + no maintenance)
If budget allows: ā Palladium white gold 18K or platinum (elegant + hypoallergenic)
If can't decide: ā Mixed metal ring (two colors in one)
If durability is critical: ā Rose gold 14K (most wear-resistant)
If you have allergies: ā Rose, yellow, or palladium white (not nickel white)
Different Ring Types: Specific Recommendations
Beyond wedding bands, different ring types have different ideal metals.
Engagement Ring (With Diamond)
Best choice: White gold 18K or platinum
Why:
- White metal enhances diamond whiteness
- Traditional (95% of Western engagement rings are white metal)
- Elegant modern look
Acceptable: Yellow gold 18K
- Vintage style
- Contrasts with diamond
- Works for round and oval stones
Less ideal: Rose gold
- Rarely used for engagement rings
- Only works in specific vintage designs
Important: If choosing white gold for engagement ring with large stone (0.5ct+), go palladium or platinum. Expensive stone needs reliable metal.
Signet Ring
Best choice: Rose or yellow gold 14K
Why:
- Heavy piece (significant weight)
- Durability critical (signet faces constant pressure)
- Classic men's accessory (warm metals more appropriate)
Acceptable: White gold
- Modern style
- But rhodium will wear quickly (contact with surfaces)
Rings With Colored Stones
Ruby:
- Perfect: Rose or yellow gold
- Why: Warm tones enhance red
Sapphire (blue):
- Perfect: White gold or platinum
- Why: Cool stone + cool metal
Emerald:
- Perfect: Yellow gold
- Why: Classic combination, beautiful contrast
Amethyst, topaz:
- Any: Depends on stone shade
Thin vs Wide Rings
Thin (2-3mm):
- Better: Rose or white (stronger)
- Worse: Yellow (may deform)
Medium (4-6mm):
- Any: All options are strong enough
Wide (7+ mm):
- Any: Weight compensates for softness
Fashion Trends: What's Popular Now
Jewelry fashion changes slower than clothing. But trends exist.
2020-2024: Yellow Gold Renaissance
What was: 2000-2015: White gold domination. Yellow was considered old-fashioned.
What now: Since 2020, yellow gold is experiencing a major revival.
Why:
- Nostalgia (fashion cycles ~20 years)
- Vintage styles trending
- Fatigue with "coldness" of white metal
- Celebrities and influencers wearing yellow
Statistics: Yellow gold sales grew from 15% (2015) to 40% (2024).
Metal Mixing
Trend: Mixing yellow and white gold in one piece or look.
Examples:
- Ring: Yellow base, white accents
- Look: Yellow chain + white earrings
- Bracelet: Alternating yellow and white links
Who wears: Gen Z, fashion-forward, those who don't want to choose one metal.
Matte Finishes
Trend: Moving away from glossy shine toward matte, satin textures.
Pros:
- Scratches less visible
- Modern minimalism
- More pleasant tactile feel
Best for: Especially beautiful on yellow and rose gold.
Minimalism
Trend: Simple, thin, clean rings without embellishments.
Metals: White gold or platinum (emphasize minimalism).
Vintage and Art Deco
Trend: Return of 1920s-1940s styles.
Metals: Yellow and rose gold (period authenticity).
Forecast 2025-2030
Will grow:
- Yellow gold (renaissance continues)
- Mixed metals
- Matte textures
Will stay stable:
- White gold (modern classic)
- Rose gold (fashion staple)
May decline:
- Single-tone polished white gold (becoming dated)
Resale: What's Better When Selling
If you ever need to sell or trade your jewelry.
Buyback Prices
Buyers pay for pure gold content, color doesn't matter:
14K (any color):
- Buyback: Based on gold spot price minus dealer margin
18K (any color):
- Buyback: Based on gold spot price minus dealer margin
Important: Color doesn't affect price. Rose, yellow, white - same buyback rate.
What You Lose When Selling
Purchase: Yellow ring 5g, 14K: Retail price
Selling: Dealer offers: Significantly less (typically 60-80% of gold content value)
Loss: Craftsmanship markup, design premium, retail overhead
For white gold, losses are higher: You paid for palladium or rhodium plating, but dealer doesn't account for this.
Conclusion
For investment purposes, all gold colors are equally poor. Buy for beauty, not resale.
Real Customer Cases from Zevira
Case 1: White Gold Allergy
Situation: 28-year-old woman bought nickel-based white gold engagement ring elsewhere. After a week - itching and redness.
Problem: Nickel white gold, rhodium partially worn during sizing.
Solution: Exchanged for palladium white gold. After a month - no issues.
Lesson: If allergic - never buy nickel white gold. Only palladium, yellow, rose, or platinum.
Case 2: Wedding Band Rhodium Maintenance
Situation: Couple bought white wedding bands. After 2 years, rhodium wore off, yellowish tint appeared.
Problem: Wedding bands aren't removed. To rhodium plate, need to leave ring for 3-5 days. Psychologically difficult.
Solution: Recast both rings into yellow gold. Only paid for labor.
Lesson: For rings you never remove, yellow or rose is better. White requires regular maintenance.
Case 3: Metal Mixing
Situation: Bride wanted white ring (modern), groom wanted rose (durability, warmth).
Solution: Made mixed metal rings: Rose base + white accents.
Result: Visually matching (same design), but each got their preferred color.
Lesson: Don't have to choose one color. Combination can be the best compromise.
Case 4: Economy vs Quality
Situation: Client choosing between:
- Rose gold 14K: Most affordable
- Palladium white gold 14K: Premium price
Budget limited, but likes white.
Solution: Chose rose. A year later came back for second ring (other hand) - bought white.
Result: "I'm glad I started with rose. Saved money, figured out what I like, a year later afforded white. Now wear both - mixed metals are trendy!"
Lesson: Don't have to buy most expensive immediately. Can start affordable, add later.
Frequently Asked Questions
Q: Which gold is better - white or yellow? A: No absolute answer. White is more modern, yellow is more classic and practical (no rhodium needed). Choice depends on preferences, budget, and maintenance willingness.
Q: Which gold is more expensive - white or yellow? A: White is 15-30% more expensive when purchasing new (due to palladium and rhodium). But when selling, price is equal - buyers pay only for pure gold content.
Q: Is white gold more expensive than yellow? A: Yes, white costs more when buying new jewelry. And maintenance for white is even more expensive (rhodium plating every 1-3 years).
Q: Which gold is more expensive - white, yellow, or rose? A: When buying: Palladium white > nickel white ā„ yellow > rose. When selling: All equal.
Q: 14K white or yellow gold - what to choose? A: For wedding bands - yellow (no maintenance). For engagement rings with diamonds - white (enhances stone). For chains - yellow or rose (more durable).
Q: White or yellow gold for wedding ring? A: If willing to rhodium plate every 1-3 years - white. If want "buy and forget" - yellow or rose.
Q: Which gold is more valuable - white or yellow? A: On global market, value is equal. When selling, dealers pay same for any color.
Q: What's more valuable - white or yellow gold? A: Value is determined only by karat (pure gold amount), not color. 14K = 58.5% gold, regardless of color.
Q: Which gold is more valuable - white or yellow? A: Equally valuable. Price difference when buying is markup for alloy metals (palladium) and labor.
Q: What's more valued - white or yellow gold? A: In jewelry, what's fashionable is valued. Currently (2024), white and yellow are roughly equal in popularity. For investment - equally poor.
Q: Ring from white gold or yellow - which is more practical? A: Yellow is more practical: No rhodium needed, color never changes, cheaper maintenance. White is more elegant (many people's opinion) but requires care.
Q: Is white gold better than rose or yellow? A: For durability - rose is best. For hypoallergenicity - yellow and rose are safer than nickel white. For aesthetics - personal taste.
Q: Can I wear white and yellow gold together? A: Yes, it's a modern trend. Mixed metals are fashionable.
Q: Does white gold tarnish? A: Gold itself doesn't tarnish. But rhodium plating wears off, and yellowish alloy tint shows. This isn't tarnishing, it's rhodium loss.
Q: How often does white gold need rhodium plating? A: Every 1-3 years, depending on wear intensity. Cost is moderate.
Q: I have allergies - which gold should I choose? A: Rose, yellow, or palladium white. Avoid nickel white gold.
Q: Which gold is most durable? A: Rose gold 14K is most wear-resistant. Then nickel white, then yellow.
Q: Which gold for diamonds? A: White gold 18K or platinum is standard for diamonds. But yellow also works (vintage style).
Q: Why is white gold more expensive? A: Palladium (in alloy) is expensive. Plus rhodium plating. Plus harder production.
Final Recommendations: What to Choose
If You're...
...Buying your first wedding band: ā Rose or yellow 14K (practical, affordable, reliable)
...Want modern style: ā Palladium white 18K (elegant, hypoallergenic)
...On a tight budget: ā Rose 14K (most affordable, very durable)
...Have metal allergies: ā Rose, yellow, or palladium white (hypoallergenic)
...Don't want maintenance hassle: ā Yellow or rose (no rhodium needed)
...Buying engagement ring with diamond: ā White 18K or platinum (diamond standard)
...Following trends: ā Yellow gold (making comeback)
...Value tradition: ā Yellow (global classic)
...Active lifestyle: ā Rose 14K (most durable)
...Want something unique: ā Mixed metal ring (two colors)
Universal Formula
For 80% of buyers, optimal choice:
- Metal: Yellow gold 14K
- Why: Classic + practical + affordable + no maintenance
- Alternative: Rose 14K (if you like the tone and need maximum durability)
For 15% of buyers (premium segment):
- Metal: Palladium white gold 18K or platinum
- Why: Prestige + for expensive stones + hypoallergenic
- Willingness: To rhodium plate every 1-3 years
For 5% of buyers (uniqueness):
- Metal: Mixed metals or unusual alloys
- Why: Individuality + fashionable
How Zevira Helps You Make the Right Choice
We understand that choosing between white, yellow, and rose gold isn't just aesthetics. It's chemistry, physics, your health, lifestyle, and budget.
Our Approach:
Complete Transparency:
- Honest about pros and cons of each metal
- Explain why white costs more (palladium vs nickel)
- Warn about rhodium and allergies
- Show how each metal performs over time
Metal Testing:
- Sample rings of all metals available
- Try and compare on your own hand
- See how each color works with your skin tone
- Understand which metal is "yours"
Allergy Check:
- Ask about metal allergies
- If present - recommend only hypoallergenic alloys
- Never sell nickel white gold to allergic customers
- Health over profit
Honest Consultation:
- Don't push expensive palladium white if yellow suits you
- Explain that for wedding bands, yellow is more practical than white
- Discuss real maintenance costs
- Help find balance between "want" and "can afford"
Personalized Selection:
- Consider your lifestyle (office or construction?)
- Look at other jewelry (what do you already wear?)
- Discuss budget (honestly, no pressure)
- Offer several options to choose from
Guarantees:
- 14-day return policy (if doesn't work - full refund)
- Product warranty
- First rhodium plating on white gold - complimentary (within first year)
- Lifetime cleaning and polishing at discounted rates
Why Choose Us:
- Direct pricing (no retail markup)
- Work directly with manufacturers
- All metals certified
- Honest consultation without sales pressure
- Help you choose what you actually need
Special Offer: When purchasing two wedding bands - discount on both. When purchasing engagement + wedding ring set - additional savings.
Zevira - We create jewelry for life, not just for display. Each ring isn't just metal and stones, it's your story. We'll help you choose metal that will be with you for decades.
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